A new look for Letchworth Foodbank

During the next few months, you may notice that we start to look a bit different  at Letchworth Foodbank, as we begin rebranding our charity across our operations, website and social media.

Our Foodbank is part of the Trussell community of foodbanks across the UK, and our rebrand is taking place in line with our partner foodbanks across the country. Last year, trussell conducted research with a wide range of audiences, and found our shared identity, which was first developed 20 years ago was creating some significant barriers:

• People who needed support couldn’t easily access it.
• Food banks like ours were facing challenges locally, particularly with people not understanding our relationship with Trussell.
• Wider audiences didn’t think Trussell were clear about what we’re trying to achieve together, and didn’t feel confident that we could end hunger for good.

Together with food banks and people with lived experience of hardship, Trussell have worked to remove these barriers, and done all they can to minimise costs and reduce waste.

We’re really pleased to be refreshing how we look alongside Trussell, and you’ll start noticing changes from us over the coming weeks and months.

In the short-term, you will notice our updated brand on our LinkedIn profile and our website is due to be refreshed in November.

We will also be working on updating signage and documents we use in our foodbank, which will help our foodbank visitors feel comfortable, dignified and welcome at our foodbank sessions.

Those that we’re working with should not notice any changes that impact their interaction with the foodbank, but it is important that we embark on this journey of rebranding ourselves to ensure we can continue to provide the highest quality of support to those who are in need going forwards.

A key aspect to our new look is a new logo. You will notice that the strapline is not included in the logo however, on all our written materials we will include the tag, ‘Supporting Letchworth, Hitchin and Baldock’ as all locations are fundamental to our work and remain our focus for impact and service delivery.

We will make our new logo available to all partners and supporters. If you would like a copy to display on your collection point or materials please email us at [email protected].

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